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Apple (AAPL) Hits Record Revenue, Profit Drops

Apple (AAPL) Hits Record Revenue, Profit Drops

Apple's stock keeps drawing scrutiny after a fiscal fourth quarter that showed record sales but a profit dented by a one-off tax hit. The company behind the iPhone, Mac, iPad and its fast-growing Services arm trades at $298.01, up 0.7% on the day, with investors still parsing whether artificial intelligence can drive a faster upgrade cycle.

At a Glance

  • Quarterly revenue hit $94.93 billion, a September-quarter record, up roughly 6% year over year.
  • A $10.2 billion charge from the Irish state-aid ruling cut net income to $14.74 billion, or 97 cents a share.
  • Services reached an all-time high of $24.97 billion, up about 12%, with more than 1 billion paid subscriptions.
  • Shares trade at $298.01 against a 52-week range of $245.70 to $317.40, with a market cap of $4.38 trillion.
Apple Inc. NASDAQ:AAPL
Price298.01 USD
Day change+2.06 (+0.7%)
52-week range245.7 – 317.4
Market cap$4.38T
P/E ratio35.95
EPS (ttm)8.29
Dividend yield0.36%
RSI (14)51.0
Volume87,482,750
Data as of 2026-06-14

The headline numbers carried a wrinkle. Underneath the European tax charge, the core business kept moving. iPhone revenue set a September-quarter record at $46.22 billion, lifted by the staggered launch of the iPhone 16 family and the gradual release of Apple Intelligence features. Greater China, the region that makes investors most jittery, eased about 1% to $15.03 billion — soft, but better than some had braced for.

Where the Growth Is Coming From

Services did the heavy lifting. The segment spanning the App Store, iCloud, Apple Music, advertising and payments generated $24.97 billion, another peak and up roughly 12% from a year earlier. Chief executive Tim Cook tied the gain to a swelling subscription base that now tops a billion paid memberships. Because Services margins sit well above hardware, that steady climb means more to the bottom line than the revenue figure alone implies.

Apple store interior shoppers
Apple store interior shoppers

Hardware outside the phone was uneven. Mac sales rose to $7.74 billion as buyers picked up machines built on Apple's own chips, and the iPad brought in $6.95 billion. The Wearables, Home and Accessories category — home to the Apple Watch and AirPods — slipped about 3% to $9.04 billion, a reminder of how much the company still rests on a single product.

Cook used much of the earnings call to talk up Apple Intelligence, the generative-AI toolkit rolling out in stages. The first wave landed in late October for U.S. English users, with more languages and features promised through 2025. He pitched the features as a reason to upgrade but stopped short of saying how many users had switched them on.

What the Numbers Say

At a trailing P/E of 35.95 against EPS reflecting that 97-cent quarter, Apple carries a premium valuation — well above the broad market average. The price tag reflects faith in Services and the recurring revenue it throws off, not the hardware cycle alone.

On momentum, the relative strength index sits at 51.0, squarely neutral. That puts the stock neither overbought nor oversold, consistent with a market still waiting for a catalyst. The shares trade closer to the upper half of their 52-week band of $245.70 to $317.40, leaving some room before the high.

Income is a footnote here. The dividend yields just 0.36%, with the board declaring 25 cents a share. Apple returned nearly $29 billion to shareholders during the quarter through dividends and buybacks, so capital returns lean heavily on repurchases rather than the payout.

The bull case

Services keeps compounding at double digits with fat margins, the installed base exceeds a billion devices, and Apple Intelligence could nudge holdouts toward new iPhones. The buyback machine continues to shrink the share count.

The bear case

The valuation leaves little margin for error. China remains a question mark, the iPhone still dominates the mix, and management guided only to low-to-mid single-digit revenue growth for the holiday quarter — hardly the AI-fueled acceleration some hoped for. Finance chief Luca Maestri is also handing the CFO role to deputy Kevan Parekh.

Frequently Asked Questions

Why did Apple's profit fall despite record revenue?

A one-time $10.2 billion charge tied to the long-running European state-aid case in Ireland pushed net income down to $14.74 billion. Excluding that charge, the underlying business grew.

How big is Apple's Services business now?

Services posted $24.97 billion in the quarter, an all-time high and up roughly 12% year over year, supported by more than 1 billion paid subscriptions.

What is Apple guiding for the holiday quarter?

Management expects revenue growth in the low-to-mid single digits for the December quarter.

The Bottom Line on the Quarter

The report sharpened a familiar tension. The iPhone is still the story, Services is the quiet profit driver, and the next leg of growth hinges on persuading more than a billion users that AI features are worth trading up for. Investors greeted the in-line outlook coolly, even as the stock holds near the top of its range and the market value stays above $4 trillion.

This article is general information only and does not constitute investment or financial advice. Always do your own research or consult a licensed professional before making investment decisions.